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Markets, supermarkets and the macro-social shaping of demand: an instituted economic process approach

Harvey, M (2002) 'Markets, supermarkets and the macro-social shaping of demand: an instituted economic process approach.' In: McMeekin, A and Tomlinson, M and Green, K and Walsh, V, (eds.) Innovation By Demand: An Interdisciplinary Approach to the Study of Demand and its Role in Innovation. Manchester University Press, 187 - 208. ISBN 9780719062674

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This chapter argues for the need to build an economic sociology/political economy of demand that goes from micro-individual through to macro-structural features. It develops an ?instituted economic process? approach to the study of demand and innovation to account for processes of institutionalisation and deinstitutionalisation. Within this framework, the concept of a ?production?distribution?retail?consumption? configuration is seen as shaping innovation. The empirical investigations of this chapter involve analysis of how retail markets link demand with supply, and how that link is a structured one: the interface facing both ways. The chapter explores three empirical cases. The first involves the near disappearance of wholesale markets for fresh fruit and vegetables to retail markets, and the particular questions raised in terms of range and quality of products that flow through them. The second deals with an equally significant reconfiguration of the retail?distribution?production configuration reflected in the emergence of supermarket own-label products. The third raises the question of how the organisation of retail markets, and their transformation, alters the way demand is instituted between end consumers and retailers.

Item Type: Book Section
Uncontrolled Keywords: supply, demand, instituted economic process, innovation, consumption, institutionalisation, deinstitutionalisation, retail markets, wholesale markets, consumers
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social Sciences > Sociology, Department of
Depositing User: Elena Pupaza
Date Deposited: 11 Jul 2017 14:56
Last Modified: 17 Aug 2017 17:48

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