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Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Burghausen, Mario and Balmer, John MT (2014) Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research, 67 (11). pp. 2311-2323. DOI https://doi.org/10.1016/j.jbusres.2014.06.019



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Filename: Burghausen_Balmer_Corporate Heritage Identity Management_JBR_March_2014_repository.pdf

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