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Utilizing contextual ontological user profiles for personalized recommendations

Hawalah, A and Fasli, M (2014) 'Utilizing contextual ontological user profiles for personalized recommendations.' Expert Systems with Applications, 41 (10). 4777 - 4797. ISSN 0957-4174

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Abstract

As users may have different needs in different situations and contexts, it is increasingly important to consider user context data when filtering information. In the field of web personalization and recommender systems, most of the studies have focused on the process of modelling user profiles and the personalization process in order to provide personalized services to the user, but not on contextualized services. Rather limited attention has been paid to investigate how to discover, model, exploit and integrate context information in personalization systems in a generic way. In this paper, we aim at providing a novel model to build, exploit and integrate context information with a web personalization system. A context-aware personalization system (CAPS) is developed which is able to model and build contextual and personalized ontological user profiles based on the user's interests and context information. These profiles are then exploited in order to infer and provide contextual recommendations to users. The methods and system developed are evaluated through a user study which shows that considering context information in web personalization systems can provide more effective personalization services and offer better recommendations to users. © 2014 Elsevier Ltd. All rights reserved.

Item Type: Article
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Science and Health > Computer Science and Electronic Engineering, School of
Depositing User: Jim Jamieson
Date Deposited: 02 Dec 2014 16:46
Last Modified: 17 Aug 2017 17:43
URI: http://repository.essex.ac.uk/id/eprint/11954

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