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Dynamic user profiles for web personalisation

Hawalah, Ahmad and Fasli, Maria (2015) 'Dynamic user profiles for web personalisation.' Expert Systems with Applications, 42 (5). pp. 2547-2569. ISSN 0957-4174

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Web personalisation systems are used to enhance the user experience by providing tailor-made services based on the user’s interests and preferences which are typically stored in user profiles. For such systems to remain effective, the profiles need to be able to adapt and reflect the users’ changing behaviour. In this paper, we introduce a set of methods designed to capture and track user interests and maintain dynamic user profiles within a personalisation system. User interests are represented as ontological concepts which are constructed by mapping web pages visited by a user to a reference ontology and are subsequently used to learn short-term and long-term interests. A multi-agent system facilitates and coordinates the capture, storage, management and adaptation of user interests. We propose a search system that utilises our dynamic user profile to provide a personalised search experience. We present a series of experiments that show how our system can effectively model a dynamic user profile and is capable of learning and adapting to different user browsing behaviours.

Item Type: Article
Uncontrolled Keywords: Dynamic user profile; Modelling user behaviour; Web personalisation; Ontology; Multi-agent systems
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Science and Health
Faculty of Science and Health > Computer Science and Electronic Engineering, School of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 03 Dec 2014 20:23
Last Modified: 23 Sep 2022 18:28

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