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Salience, Risky Choices and Gender

Booth, Alison L and Nolen, Patrick J Salience, Risky Choices and Gender. UNSPECIFIED. UNSPECIFIED.

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Abstract

Risk theories typically assume individuals make risky choices using probability weights that differ from objective probabilities. Recent theories suggest that probability weights vary depending on which portion of a risky environment is made salient. Using experimental data we show that salience affects young men and women differently, even after controlling for cognitive and non-cognitive skills. Men are significantly more likely than women to switch from a certain to a risky choice once the upside of winning is made salient, even though the expected value of the choice remains the same.

Item Type: Monograph (UNSPECIFIED)
Uncontrolled Keywords: D8, D81, J16, cognitive ability, salience, risk-aversion, gender, probability weights
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Economics, Department of
Depositing User: Jim Jamieson
Date Deposited: 14 Jan 2015 12:23
Last Modified: 12 Jan 2018 08:15
URI: http://repository.essex.ac.uk/id/eprint/12289

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