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Individual Differences in Sensitivity to Health Communications: Consideration of Future Consequences.

Orbell, Sheina and Perugini, Marco and Rakow, Tim (2004) 'Individual Differences in Sensitivity to Health Communications: Consideration of Future Consequences.' Health Psychology, 23 (4). pp. 388-396. ISSN 0278-6133

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There are reliable individual differences in the extent to which people consider the long- and short-term consequences of their behaviors. Such differences, assessed by the Consideration of Future Consequences (CFC) Scale (A. Strathman, F. Gleicher, D. S. Boninger, & C. S. Edwards, 1994), are hypothesized to influence the impact of a persuasive communication. In an experimental study, the time frame of occurrence of positive and negative consequences of engaging in a new colorectal cancer-screening program was manipulated in a sample of two hundred twenty 50-69-year-old men and women. CFC moderated (a) the processing of short- versus long-term consequences and (b) the persuasive impact of the different communications on behavioral intentions. Low CFC individuals produced more positive thoughts and were more persuaded when positive consequences were short term and negative consequences were long term. The opposite was true for high CFC individuals.

Item Type: Article
Uncontrolled Keywords: consideration of future consequences; colorectal cancer screening; individual differences; persuasion; health communication; theory of planned behavior
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science and Health
Faculty of Science and Health > Psychology, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 06 Feb 2015 10:14
Last Modified: 15 Jan 2022 00:29

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