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Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance

Saeed, Saadat and Yousafzai, Shumaila and Paladino, Angela and De Luca, Luigi M (2015) Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management, 47. pp. 121-133. DOI https://doi.org/10.1016/j.indmarman.2015.02.037



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