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Advertising Regulation and the Television without Frontiers Directive

Woods, L and Scheuer, A (2004) 'Advertising Regulation and the Television without Frontiers Directive.' European Law Review, 29 (3). 366 - 384. ISSN 0307-5400

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Discusses the interpretation of Council Directive 89/552 (the Television without Frontiers Directive) on how often a television station may interrupt the broadcast of programmes and films to show advertisements. Considers potential difficulties in defining what is a programme and what is an advertisement, how to distinguish when one programme ends and another begins and whether a purported programme is so commercial that it should be treated as a disguised advertisement. Examines problems which may arise due to future digital developments such as split screen broadcasting, interactive television and virtual advertising.

Item Type: Article
Uncontrolled Keywords: Advertising; EC law; Films; Television
Subjects: K Law > K Law (General)
Divisions: Faculty of Humanities > Law, School of
Depositing User: Jake Newell
Date Deposited: 03 Sep 2015 09:53
Last Modified: 17 Aug 2017 17:37

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