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Associative and repetition priming with the repeated masked prime technique: No priming found

Avons, SE and Russo, Riccardo and Cinel, Caterina and Verolini, Veronica and Glynn, Kevin and McDonald, Rebecca and Cameron, Marie (2009) 'Associative and repetition priming with the repeated masked prime technique: No priming found.' Memory & Cognition, 37 (1). pp. 100-114. ISSN 0090-502X


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Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from © 2009 The Psychonomic Society, Inc.

Item Type: Article
Uncontrolled Keywords: Humans; Cues; Mental Recall; Paired-Associate Learning; Perceptual Masking; Subliminal Stimulation; Decision Making; Attention; Reaction Time; Reading; Semantics; Adolescent; Female; Male; Young Adult
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science and Health
Faculty of Science and Health > Computer Science and Electronic Engineering, School of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 13 Nov 2011 20:36
Last Modified: 23 Sep 2022 18:25

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