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Visualising future behaviour: Effects for snacking on biscuit bars, but no effects for snacking on fruit

Adams, Catherine and Rennie, Laura and Uskul, Ayse K and Appleton, Katherine M (2015) 'Visualising future behaviour: Effects for snacking on biscuit bars, but no effects for snacking on fruit.' Journal of health psychology, 20 (8). pp. 1037-1048. ISSN 1359-1053

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Abstract

In this study, participants (N = 223) were randomised to visualise snacking on fruit, visualise snacking on biscuit bars or no visualisation, and intentions and attitudes towards fruit and biscuit bars, immediate selection of fruit or biscuit bars and subsequent consumption were measured. No effects of visualising snacking on fruit were found once background variables were taken into account. Visualising snacking on biscuit bars, however, resulted in greater intentions to consume biscuit bars (smallest = 0.19, p < 0.01). These findings suggest that specifics of the visualised target behaviour may be important in visualisation. Further investigation is needed before recommending visualisation for increasing fruit consumption.

Item Type: Article
Uncontrolled Keywords: attitudes, consumption, fruit, intentions, online questionnaire, visualisation
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science and Health > Psychology, Department of
Depositing User: Jim Jamieson
Date Deposited: 31 Aug 2015 14:10
Last Modified: 31 Aug 2015 14:10
URI: http://repository.essex.ac.uk/id/eprint/14727

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