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Revisiting “yes/no” versus “check all that apply”: Results from a mixed modes experiment

Nicolaas, G and Campanelli, P and Hope, S and Jäckle, A and Lynn, P (2015) 'Revisiting “yes/no” versus “check all that apply”: Results from a mixed modes experiment.' Survey Research Methods, 9 (3). 189 - 204. ISSN 1864-3361

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Abstract

© European Survey Research Association. The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the “yes/no” format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-toface in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the “yes/no” format may not perform similarly across modes and that there may be factors which limit the quality of answers.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Jim Jamieson
Date Deposited: 12 Oct 2015 09:57
Last Modified: 05 Feb 2019 11:15
URI: http://repository.essex.ac.uk/id/eprint/15241

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