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Informative advertising with spillover effects

Nakata, Hiroyuki (2011) 'Informative advertising with spillover effects.' International Journal of Economic Theory, 7 (4). pp. 373-386. ISSN 17427355

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Abstract

This paper studies the effects of advertising in a Bertrand duopoly model, which extends Grossman and Shapiro (1984) by introducing the spillover advertising effect on top of the direct advertising effect. It is shown that the spillover effects would make the environment more monopolistic: higher prices and lower demand.

Item Type: Article
Uncontrolled Keywords: Bertrand duopoly, Informative advertising, Spillover advertising effect
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Hiroyuki Nakata
Date Deposited: 24 Nov 2011 09:44
Last Modified: 24 Nov 2011 09:44
URI: http://repository.essex.ac.uk/id/eprint/1562

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