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Do All Networks ‘Work’? The Mediating Role of Social Networks on Consumption Expenditure in India

Arun, Shoba and Annim, Samuel and Arun, Thankom (2016) 'Do All Networks ‘Work’? The Mediating Role of Social Networks on Consumption Expenditure in India.' Sociology, 50 (3). 522 - 541. ISSN 0038-0385

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Abstract

The article sheds light on the mediating role of social networks on consumption behaviour, a significant facet of social mobility and well-being. Based on the Indian Human Development Survey, the article explores to what extent households across India participating in social networks have increased their consumption levels. While participation in formal social networks does result in improved household consumption levels, the type and number of networks are pivotal to this change. Nevertheless, not all networks lead to similar effects, although the number of social networks per se has a positive effect on consumption. Furthermore, the networks based on homogeneous groups, such as women’s self-help groups, have a negative or lesser effect on smoothing consumption, while those affiliated with heterogeneous networks have a positive effect on increasing consumption.

Item Type: Article
Uncontrolled Keywords: assets, consumption, India, social capital, social mobility, social networks
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social Sciences > Essex Business School
Faculty of Social Sciences > Essex Business School > Essex Accounting Centre
Depositing User: Jim Jamieson
Date Deposited: 19 May 2016 15:15
Last Modified: 06 Feb 2019 16:15
URI: http://repository.essex.ac.uk/id/eprint/16732

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