Research Repository

Introducing innovation in social networks: A cost-benefit analysis of entry point selection

Fasli, M and Hermoso, R and Sbruzzi, E and Sena, V (2016) Introducing innovation in social networks: A cost-benefit analysis of entry point selection. In: UNSPECIFIED, ? - ?.

[img]
Preview
Text
Paper_IntroductingInnovation.pdf - Accepted Version

Download (478kB) | Preview

Abstract

© 2015 IEEE. Social networks have been growing and evolving from mere means of communication into the biggest potential global market and access platform to hundreds of millions of customers ever built. However, although companies and organisations can have access to millions of potential customers almost in an instant, being able to identify the best initial entry points for introducing innovation (be it a service or product) is key to aiding its acceptance and enhancing its prospects of further diffusion into the market. In this paper, by using the economic model of return to scale, we investigate a mechanism for identifying these potential best initial entry points for introducing innovation in social networks in terms of its efficiency and a cost-benefits analysis. We present a set of experiments based on two real social network datasets and also a synthetic one that shows the effects of deploying our mechanism.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Published proceedings: Proceedings of 2015 IEEE World Conference on Complex Systems, WCCS 2015
Subjects: H Social Sciences > HB Economic Theory
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Faculty of Science and Health > Computer Science and Electronic Engineering, School of
Faculty of Social Sciences > Essex Business School
Faculty of Social Sciences > Essex Business School > Management Science and Entrepreneurship Group
Depositing User: Jim Jamieson
Date Deposited: 14 Jun 2016 08:21
Last Modified: 04 Dec 2017 22:37
URI: http://repository.essex.ac.uk/id/eprint/16931

Actions (login required)

View Item View Item