Nixon, Sean (2017) 'Life in the kitchen: Television advertising, the housewife and domestic modernity in Britain, 1955–1969.' Contemporary British History, 31 (1). 69 - 90. ISSN 1361-9462
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Abstract
The modern kitchen was emblematic of a cold war obsession with household consumer durables as a measure of national progress. Its roots lay in a largely American idea of the ‘new household’ and the modern housewife. The article explores how television advertising in Britain played its part in helping to promote these co-joined aspects of the cross-Atlantic domestic ideal. In pursuing this argument, the article emphasises the way American domestic ideals took distinctive directions in Britain. Contributing to this adaptation of American ideals was a range of home-grown influences that shaped the remaking of the post-war home and women’s social role.
Item Type: | Article |
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Uncontrolled Keywords: | Television advertising, modern housewife, American kitchen, trans-Atlantic history, affluence |
Subjects: | D History General and Old World > DA Great Britain H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
Divisions: | Faculty of Social Sciences > Sociology, Department of |
Depositing User: | Sean Nixon |
Date Deposited: | 28 Oct 2016 14:36 |
Last Modified: | 20 Mar 2020 18:15 |
URI: | http://repository.essex.ac.uk/id/eprint/17837 |
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