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Life in the kitchen: Television advertising, the housewife and domestic modernity in Britain, 1955–1969

Nixon, S (2017) 'Life in the kitchen: Television advertising, the housewife and domestic modernity in Britain, 1955–1969.' Contemporary British History, 31 (1). 69 - 90. ISSN 1361-9462

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Abstract

The modern kitchen was emblematic of a cold war obsession with household consumer durables as a measure of national progress. Its roots lay in a largely American idea of the ‘new household’ and the modern housewife. The article explores how television advertising in Britain played its part in helping to promote these co-joined aspects of the cross-Atlantic domestic ideal. In pursuing this argument, the article emphasises the way American domestic ideals took distinctive directions in Britain. Contributing to this adaptation of American ideals was a range of home-grown influences that shaped the remaking of the post-war home and women’s social role.

Item Type: Article
Uncontrolled Keywords: Television advertising, modern housewife, American kitchen, trans-Atlantic history, affluence
Subjects: D History General and Old World > DA Great Britain
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Divisions: Faculty of Social Sciences > Sociology, Department of
Depositing User: Sean Nixon
Date Deposited: 28 Oct 2016 14:36
Last Modified: 07 Dec 2017 13:59
URI: http://repository.essex.ac.uk/id/eprint/17837

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