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They are not all same: variations in Asian consumers’ value perceptions of luxury brands

Shukla, Paurav and Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers’ value perceptions of luxury brands. Marketing Letters, 26 (3). pp. 265-278. DOI https://doi.org/10.1007/s11002-015-9358-x



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