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Mystify me: Coke, terror and the symbolic immortality boost

Freund, James and Jacobi, Erik S (2016) 'Mystify me: Coke, terror and the symbolic immortality boost.' Marketing Theory, 16 (3). 417 - 422. ISSN 1470-5931

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Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Jim Jamieson
Date Deposited: 18 Nov 2016 09:55
Last Modified: 07 Feb 2019 12:15
URI: http://repository.essex.ac.uk/id/eprint/18021

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