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Facial appearance affects science communication

Gheorghiu, AI and Callan, MJ and Skylark, WJ (2017) 'Facial appearance affects science communication.' Proceedings of the National Academy of Sciences of the United States of America, 114 (23). 5970 - 5975. ISSN 0027-8424

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Abstract

First impressions based on facial appearance predict many important social outcomes. We investigated whether such impressions also influence the communication of scientific findings to lay audiences, a process that shapes public beliefs, opinion, and policy. First, we investigated the traits that engender interest in a scientist's work, and those that create the impression of a "good scientist" who does high-quality research. Apparent competence and morality were positively related to both interest and quality judgments, whereas attractiveness boosted interest but decreased perceived quality. Next, we had members of the public choose real science news stories to read or watch and found that people were more likely to choose items that were paired with "interestinglooking" scientists, especially when selecting video-based communications. Finally, we had people read real science news items and found that the research was judged to be of higher quality when paired with researchers who look like "good scientists." Our findings offer insights into the social psychology of science, and indicate a source of bias in the dissemination of scientific findings to broader society.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science and Health > Psychology, Department of
Depositing User: Jim Jamieson
Date Deposited: 24 Apr 2017 10:21
Last Modified: 22 Nov 2017 02:00
URI: http://repository.essex.ac.uk/id/eprint/19536

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