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'Voice of Civilisation': advertising and its critics in austerity Britain

Gurney, PJ (2018) ''Voice of Civilisation': advertising and its critics in austerity Britain.' Contemporary British History, 32 (2). pp. 190-208. ISSN 1361-9462

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The advertising industry was on the defensive during World War Two, with advertising regarded by many British people as deeply unpatriotic, potentially undermining the national interest and the fight against fascism. This article analyses the debate on the role of advertising in Britain in the immediate aftermath of war, when the advertising industry regrouped to meet the challenge of working within an economic environment shaped by the imperatives of a Labour government committed to wide scale state intervention. Critics of advertising within the labour movement were emboldened by this context, and the industry was threatened with punitive taxation in 1947. Focusing particularly on this flashpoint and its aftermath, the article sheds new light on the increasingly open struggle between private enterprise and state planning during this volatile period.

Item Type: Article
Uncontrolled Keywords: Advertising, Attlee government, austerity, planning, free enterprise
Subjects: D History General and Old World > D History (General) > D839 Post-war History, 1945 on
D History General and Old World > DA Great Britain
Divisions: Faculty of Humanities
Faculty of Humanities > History, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 21 Nov 2017 12:58
Last Modified: 06 Jan 2022 13:43

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