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The Effect of Online and Mixed-Mode Measurement of Cognitive Ability

Al Baghal, T (2017) 'The Effect of Online and Mixed-Mode Measurement of Cognitive Ability.' Social Science Computer Review. ISSN 0894-4393

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A number of studies, particularly longitudinal surveys, are collecting direct measures of cognitive ability, given its importance as a measure in social science research. As longitudinal studies increasingly switch to mixed-mode data collection, frequently including a web component, differences in survey outcomes including cognitive ability may result from mode effects. Differences may arise due to respondent self-selection into mode or due to the mode causing differential measurement. Using a longitudinal survey that measured cognitive ability after introducing a mixed-mode design with a web component, this research explores if and how mode affects cognitive ability outcomes. This survey allows for control of several possible selection mechanisms, including a limited set of direct cognitive ability measures collected in a single mode in an earlier wave. Findings presented here show clearly that web respondents do better on a number of cognitive ability indicators. However, it does not appear that this is wholly explainable by respondents of different ability self-selecting into particular modes. Rather, it appears that measurement of cognitive ability may differ across modes. This result is potentially problematic as comparability is a key component of using cognitive ability in further research.

Item Type: Article
Uncontrolled Keywords: online surveys, mixed-mode surveys, cognitive ability, self-selection
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Elements
Date Deposited: 14 Dec 2017 10:07
Last Modified: 20 Feb 2018 16:15

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