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Motorcycling edgework: A practice theory perspective

Murphy, Stephen and Patterson, Maurice (2011) 'Motorcycling edgework: A practice theory perspective.' Journal of Marketing Management, 27 (13-14). 1322 - 1340. ISSN 0267-257X

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In an effort to elucidate a deep understanding of the experience of dangerous motorcycling behaviour, we employ a practice theory perspective, drawing out connections between the practice, the consumption of objects, and the meanings surrounding both. Using the Biographical Narrative Interpretive Method (BNIM), we offer possible explanations as to why, in the face of troubling accident statistics, some motorcyclists continue to drive at excessive speeds. Narrative accounts portray dangerous motorcycling practice as autotelic, impulsive edgework, incorporating a strong connection between rider and machine, and embedded with symbolic, emotional values that cannot be accounted for by traditional rational choice models. Our findings allow for the potential of policymakers to address such motorcycling practice in ways more meaningful to those engaged in it.

Item Type: Article
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Elements
Date Deposited: 21 Apr 2021 15:14
Last Modified: 21 Apr 2021 16:15

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