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Back to the Future: The Uses of Television in the Digital Age

Bailey, MGW (2018) 'Back to the Future: The Uses of Television in the Digital Age.' Journal of British Cinema and Television. ISSN 1743-4521 (In Press)

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The background to our thinking was the realisation that broadcasting will have profound and far-reaching effects; the working assumption must be that television in particular will be a potent factor in influencing the values and the moral standards of our society … [Hence] there should be presented, for listeners and viewers to choose from, the widest possible range of subject matter, treating as much as possible of the whole scope and variety of human awareness and experience. To do so, the broadcasters must not only reflect society; they must pick out and focus attention on that which is significant–the best, because it is the best; the worst, so that we shall know it for what it is; the new and the challenging, because individual listeners and viewers should not be denied the opportunity of responding to them, and of judging them … For the future, the objective remains–as always–to realise the purposes of broadcasting.

Item Type: Article
Subjects: H Social Sciences > HM Sociology
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: Faculty of Social Sciences > Sociology, Department of
Depositing User: Elements
Date Deposited: 24 Jul 2018 11:37
Last Modified: 08 Jan 2019 10:15

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