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Effects of Ethical Certification and Ethical eWoM on Talent Attraction

Osburg, Victoria-Sophie and Yoganathan, Vignesh and Bartikowski, Boris and Liu, Hongfei and Strack, Micha (2018) 'Effects of Ethical Certification and Ethical eWoM on Talent Attraction.' Journal of Business Ethics. ISSN 1382-6891

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Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicality result from market signals that are either within the control of the company (e.g., ethical certifications) and from market signals that are beyond the company’s control (e.g., ethical eWoM). Building on communication and information processing theories, this study therefore considers both types of ethical market signals, and examines the psychological mechanisms through which they affect job-seekers’ intention to apply for a job. The results from a controlled online experiment show that both types of ethical market signals increase job-seekers’ job pursuit intentions. These relationships are mediated by applicants’ attitude towards the job advertisement, their perceptions of corporate employment image, and self-referencing. Consequently, the present study alerts practitioners to consider the effects of company-controlled and non-company-controlled ethical market signals, particularly when aiming to recruit highly qualified millennial candidates.

Item Type: Article
Uncontrolled Keywords: Ethical certifications; ethical eWoM; millennial employment; job pursuit intentions
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Elements
Date Deposited: 14 Sep 2018 16:59
Last Modified: 17 Oct 2019 21:16

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