Lynn, P (2019) 'Applying Prospect Theory to Participation in a CAPI/Web Panel Survey.' Public Opinion Quarterly, 83 (3). 559 - 567. ISSN 0033-362X
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Abstract
© 2019 The Author(s). Prospect theory states that the influential power of avoiding negative outcomes is stronger than that of achieving positive outcomes. In a survey context, this theory has been tested with respect to not only participation in a CATI survey, but also giving consent to data linkage in CATI surveys. No study, however, has tested the theory with respect to participation in a CAPI or web survey. This study does so in a mixed-mode panel context; it also tests the moderating effects of time-in-panel, response history, and mode protocol. Results show that the framing of the survey participation request influences participation propensity in a way consistent with prospect theory, but only for relatively recent panel entrants. The opposite effect is found for long-term panel participants. No difference is found between mode protocols.
Item Type: | Article |
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Divisions: | Faculty of Social Sciences > Institute for Social and Economic Research |
Depositing User: | Elements |
Date Deposited: | 18 Sep 2019 15:50 |
Last Modified: | 24 Dec 2019 15:15 |
URI: | http://repository.essex.ac.uk/id/eprint/25390 |
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