Goraya, M Awais Shakir and Jing, Zhu and Shareef, Mahmud Akhter and Imran, Muhammad and Malik, Aneela and Akram, Muhammad Shakaib (2021) 'An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business.' Electronic Markets, 31 (1). pp. 181-195. ISSN 1019-6781
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Abstract
Building on social commerce (s-commerce) perspectives and the trust transfer theory, this study develops a theoretical model that explains the indirect effects of two types of s-commerce attributes (community and platform) on behavioral outcomes (s-commerce intentions and e-Word-of-Mouth (e-WOM) intentions) through trust in community and platform. We analyze data collected from s-commerce users on travel booking websites using structural equation modeling technique. Results confirm that s-commerce intentions and e-WOM intentions are contingent upon s-commerce community and platform attributes. Moreover, the results provide evidence for the mediating effects of trust in community and platform on the relationship between s-commerce attributes and behavioral outcomes. The study provides further insights about the impact of s-commerce experience on s-commerce intention and e-WOM intention. Moreover, this study contributes to s-commerce research and practice by developing and validating the role of s-commerce community and platform attributes in forming consumers’ s-commerce behavioral outcomes.
Item Type: | Article |
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Uncontrolled Keywords: | Social commerce; Community attributes; Platform attributes; Trust in platform; Trust in community; Social commerce intention; E-WOM intention |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Elements |
Depositing User: | Elements |
Date Deposited: | 27 Nov 2019 14:40 |
Last Modified: | 06 Jan 2022 14:04 |
URI: | http://repository.essex.ac.uk/id/eprint/26046 |
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