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The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation

Sorour, Karim and Boadu, Mark and Soobaroyen, Teerooven (2021) 'The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation.' Journal of Business Ethics, 173 (1). pp. 89-108. ISSN 0167-4544

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Abstract

Corporate social responsibility (CSR) research has mainly focused on understanding the antecedents and outcomes of CSR adoption. Yet, little is known about the organisational process of ‘CSR engagement’ and how this would affect organisational identity. We mobilise Basu and Palazzo’s cognitive and linguistic notions of sense-making and Brickson’s organisational identity orientation to frame how rural and community banks (RCBs) in Ghana engage with CSR. Drawing from semi-structured interviews with RCB directors, managers and other stakeholders, we conceive the CSR engagement process as one that allows for the communication and orientation of organisational identity through an ‘informal co-creation’ involving organisational actors and stakeholders. Our findings also emphasise the ‘cultural/political’ modes of justification put forward by RCBs in their CSR engagement. Lastly, we tentatively propose the notion of an ‘opaque context’ to highlight settings that are less concerned about public visibility (i.e. transparency and disclosure), and where the focus is instead on the direct interactions between organisations and stakeholders in a given social context.

Item Type: Article
Uncontrolled Keywords: Corporate social responsibility; organisational identity; Sense-making
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Essex Business School
Faculty of Social Sciences > Essex Business School > Essex Accounting Centre
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 21 Feb 2020 16:37
Last Modified: 06 Jan 2022 14:11
URI: http://repository.essex.ac.uk/id/eprint/26868

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