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Look at my poster! Active gaze, preference and memory during a poster session

Foulsham, Tom and Kingstone, Alan (2011) 'Look at my poster! Active gaze, preference and memory during a poster session.' Perception, 40 (11). pp. 1387-1389. ISSN 0301-0066

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Abstract

In science, as in advertising, people often present information on a poster, yet little is known about attention during a poster session. A mobile eye-tracker was used to record participants? gaze during a mock poster session featuring a range of academic psychology posters. Participants spent the most time looking at introductions and conclusions. Larger posters were looked at for longer, as were posters rated more interesting (but not necessarily more aesthetically pleasing). Interestingly, gaze did not correlate with memory for poster details or liking, suggesting that attracting someone towards your poster may not be enough.

Item Type: Article
Uncontrolled Keywords: Humans; Eye Movements; Memory; Choice Behavior; Attention; Posters as Topic
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science and Health
Faculty of Science and Health > Psychology, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 06 Jul 2012 13:16
Last Modified: 14 Jan 2022 14:57
URI: http://repository.essex.ac.uk/id/eprint/2819

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