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Look at my poster! Active gaze, preference and memory during a poster session

Foulsham, T and Kingstone, A (2011) 'Look at my poster! Active gaze, preference and memory during a poster session.' Perception, 40 (11). 1387 - 1389. ISSN 0301-0066

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Abstract

In science, as in advertising, people often present information on a poster, yet little is known about attention during a poster session. A mobile eye-tracker was used to record partici- pants' gaze during a mock poster session featuring a range of academic psychology posters. Participants spent the most time looking at introductions and conclusions. Larger posters were looked at for longer, as were posters rated more interesting (but not necessarily more aesthetically pleasing). Interestingly, gaze did not correlate with memory for poster details or liking, suggesting that attracting someone towards your poster may not be enough.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Science and Health > Psychology, Department of
Depositing User: Jim Jamieson
Date Deposited: 06 Jul 2012 13:16
Last Modified: 05 Feb 2019 15:15
URI: http://repository.essex.ac.uk/id/eprint/2819

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