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"Personal influence": Social context and political competition

Galeotti, A and Mattozzi, A (2011) '"Personal influence": Social context and political competition.' American Economic Journal: Microeconomics, 3 (1). 307 - 327. ISSN 1945-7669

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Abstract

This paper studies the effect of social learning on political outcomes in a model of informative campaign advertising. Voters' communication network affects parties' incentives to disclose political information, voters' learning about candidates running for office, and polarization of the electoral outcome. In richer communication networks, parties disclose less political information and voters are more likely to possess erroneous beliefs about the characteristics of the candidates. In turn, a richer communication network among voters may lead to political polarization. These results are reinforced when interpersonal communication occurs more frequently among ideologically homogeneous individuals and parties can target political advertising.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Economics, Department of
Depositing User: Jim Jamieson
Date Deposited: 16 Jul 2012 14:33
Last Modified: 23 Jan 2019 00:15
URI: http://repository.essex.ac.uk/id/eprint/2970

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