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Variation in the timing of Covid-19 communication across universities in the UK

Quiroz Flores, Alejandro and Liza, Farhana and Quteineh, Husam and Czarnecka, Barbara (2021) 'Variation in the timing of Covid-19 communication across universities in the UK.' PLoS One, 16 (2). e0246391-e0246391. ISSN 1932-6203

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During the Covid-19 pandemic, universities in the UK used social media to raise awareness and provide guidance and advice about the disease to students and staff. We explain why some universities used social media to communicate with stakeholders sooner than others. To do so, we identified the date of the first Covid-19 related tweet posted by each university in the country and used survival models to estimate the effect of university-specific characteristics on the timing of these messages. In order to confirm our results, we supplemented our analysis with a study of the introduction of coronavirus-related university webpages. We find that universities with large numbers of students are more likely to use social media and the web to speak about the pandemic sooner than institutions with fewer students. Universities with large financial resources are also more likely to tweet sooner, but they do not introduce Covid-19 webpages faster than other universities. We also find evidence of a strong process of emulation, whereby universities are more likely to post a coronavirus-related tweet or webpage if other universities have already done so.

Item Type: Article
Uncontrolled Keywords: Humans; Communication; Health Education; Communicable Disease Control; Time; Students; Universities; Social Media; United Kingdom; COVID-19
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Government, Department of
Faculty of Science and Health
Faculty of Science and Health > Computer Science and Electronic Engineering, School of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 22 Feb 2021 13:49
Last Modified: 06 Jan 2022 14:22

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