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Superstars and the Long Tail: The impact of technology on market structure in media industries

Weeds, Helen (2011) Superstars and the Long Tail: The impact of technology on market structure in media industries. Working Paper. CEPR Discussion Papers 8719.

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Abstract

Technological change is transforming creative media industries. Digitisation lowers recording, storage, reproduction and distribution costs, while computer-based editing facilitates higher quality and special effects. With electronic distribution a vast range of content can be made available to consumers across global markets. The distribution of industry sales appears to be shifting: the late 20th century was the era of the 'hit parade' but attention has now shifted to the 'long tail'. This paper develops a model of differentiated products with endogenous quality and heterogeneous firms to examine the implications of technological change for product variety, quality, and the distribution of firms in media industries.

Item Type: Monograph (Working Paper)
Uncontrolled Keywords: creative industries; digital media; long tail; superstars
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Economics, Department of
Depositing User: Jim Jamieson
Date Deposited: 17 Jul 2012 23:46
Last Modified: 17 Jul 2012 23:46
URI: http://repository.essex.ac.uk/id/eprint/3066

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