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Mental representations of values and behaviors

Coelho, Gabriel Lins de Holanda and Hanel, Paul HP and Johansen, Mark K and Maio, Gregory R (2021) 'Mental representations of values and behaviors.' European Journal of Personality. ISSN 0890-2070

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The present research provides the first direct assessment of the fit of diverse behaviors to putatively related personal and social values from Schwartz’s theory. Across three studies, we examined spatial representations of value-related behaviors that were explicitly derived from people’s mental representations of the values. Participants were asked how similar the behaviors were to each other and various values, and these judgments were used to specify multidimensional scaling solutions. The results indicated that the spatial representation of the behaviors was consistent with the two-dimensional space described in Schwartz’s (1992) model of values, although several deviations occurred. For example, self-enhancement behaviors were widely spread, indicating more variation in the way individuals interpret these behaviors, which are often associated with other value types. This data provides evidence that a range of behaviors can at least partly be reduced to underlying motivations expressed by values, while identifying cases of better or worse fit that can be utilized in future research. Furthermore, our findings indicate that behaviors are often expressed by several values, which might help to explain why value-behavior associations in previous studies were weak. Finally, they illustrate a new approach to learning which behaviors might relate to multiple values.

Item Type: Article
Uncontrolled Keywords: behaviors, human values, Schwartz, similarity judgments
Divisions: Faculty of Science and Health > Psychology, Department of
Depositing User: Elements
Date Deposited: 01 Sep 2021 11:00
Last Modified: 01 Sep 2021 11:00

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