Research Repository

The More the Better vs. Less is More: Strategic Alliances, Bricolage and Social Performance in Social Enterprises

Liu, Wentong and Kwong, Caleb and Kim, Young-Ah and Liu, Hongfei (2021) 'The More the Better vs. Less is More: Strategic Alliances, Bricolage and Social Performance in Social Enterprises.' Journal of Business Research, 137. pp. 128-142. ISSN 0148-2963

[img] Text
Strategic alliances bricolage and social impact scaling (004)_HL-1.pdf - Accepted Version
Restricted to Repository staff only until 19 February 2023.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (281kB) | Request a copy


Social enterprises (SEs) seek effective resource mobilization strategies that can translate resources into improved performance, thereby achieving their social missions. Strategic alliances offer SEs access to various resources, and bricolage helps SEs mobilize the assets at hand by ‘making do with everything available’. However, the dynamics between the two strategies and their impact on the SEs’ performance remain underexplored. Drawing upon a resource-based view through an input-process-output lens and integrating resource dependence theory, this study explores the mechanism of strategic alliances, bricolage, and social impact scaling and investigates the role of entrepreneurial orientation within it. Using evidence drawn from a survey of 278 Chinese social firms, this research views strategic alliances and bricolage as an effective ‘strategic bundle’ for improving SEs’ social performance and sheds new light on the bricolage-mediated resource management mechanism within SEs. We suggest that social entrepreneurs practice alliance-specific bricolage strategies to convert resources into superior social performance.

Item Type: Article
Uncontrolled Keywords: Bricolage, Social enterprises, Social impact scaling, Strategic alliances, Entrepreneurial orientation
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Essex Business School
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 11 Aug 2021 14:51
Last Modified: 18 Aug 2022 10:43

Actions (login required)

View Item View Item