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Image concerns in pledges to give blood: Evidence from a field experiment

Meyer, Christian Johannes and Tripodi, Egon (2021) 'Image concerns in pledges to give blood: Evidence from a field experiment.' Journal of Economic Psychology, 87. p. 102434. ISSN 0167-4870

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Abstract

We use a field experiment to study how social image concerns affect a commonly used strategy to attract new donors: pledges to engage in a charitable activity. While waiting for their appointment, visitors to a local government office are offered sign-ups for blood donations in a crowded waiting room. We randomly vary the visibility of the pledge to donate and the organization for which blood donations are solicited (charitable vs. commercial). Our setting provides natural variation in who observes the pledge. We do not find that visibility increases pledges to donate. Exploring heterogeneity in treatment effects, we find that visibility increases pledges when participants are observed by friends or family. Almost all subjects renege on their pledge.

Item Type: Article
Uncontrolled Keywords: Prosocial behavior; Blood donations; Social image; Commitment; Pledges; Field experiment
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Economics, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 13 Oct 2021 10:37
Last Modified: 28 Mar 2022 14:13
URI: http://repository.essex.ac.uk/id/eprint/31306

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