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Towards a Co-Creational Perspective on Corporate Heritage Branding

Burghausen, Mario (2022) Towards a Co-Creational Perspective on Corporate Heritage Branding. In: The Routledge Companion to Corporate Branding. Routledge, pp. 345-363. Official URL: http://doi.org/10.4324/9781003035749-26



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Filename: ChapterE21v2_FINAL VERSION.pdf

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