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For a Sociology of India - III: Three years into the pandemic: What changed in Delhi’s electronic bazaars

Deka, Maitrayee (2022) 'For a Sociology of India - III: Three years into the pandemic: What changed in Delhi’s electronic bazaars.' Contributions to Indian Sociology, 56 (1). pp. 88-93. ISSN 0069-9667

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Abstract

The initial impressions from Delhi’s Lajpat Rai Market, Palika Bazaar and Nehru Place have been that they integrated into the digital economy as suppliers and service providers to e-commerce platforms during COVID times. The increasing use of digital payments to boost online sales, including social media marketing on Facebook and YouTube, has also brought many of them inside a banking system. As a result, physical bazaars are now less about informal face-to-face commerce and operate more as repair hubs and ancillaries to a platform economy.

Item Type: Article
Uncontrolled Keywords: bazaars; COVID-19; digital economy; e-commerce
Divisions: Faculty of Social Sciences > Sociology, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 05 Oct 2022 15:36
Last Modified: 05 Oct 2022 15:36
URI: http://repository.essex.ac.uk/id/eprint/33309

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