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Price competition, non-price competition and market structure: Theory and evidence from the UK

Symeonidis, G (2000) 'Price competition, non-price competition and market structure: Theory and evidence from the UK.' Economica, 67 (267). 437 - 456. ISSN 0013-0427

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Abstract

This paper examines the impact of price competition on advertising/R and D expenditure and market structure. A general theoretical result is derived, which restricts the space of possible outcomes regarding the behaviour of concentration and advertising/R and D expenditure following an intensification of price competition. The theory is tested using UK data on the evolution of competition, concentration and advertising over 1954-77. The econometric results suggest that the introduction of restrictive practices legislation in the UK caused a rise in concentration in previously cartelized high-advertising manufacturing industries and probably also a fall in advertising intensity.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Economics, Department of
Depositing User: Jim Jamieson
Date Deposited: 16 Aug 2012 10:27
Last Modified: 17 Aug 2017 18:08
URI: http://repository.essex.ac.uk/id/eprint/3699

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