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E-customer service capability and value creation

Eng, Teck-Yong (2008) 'E-customer service capability and value creation.' The Service Industries Journal, 28 (9). pp. 1293-1306. ISSN 0264-2069

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In recent years, there has been a growing interest in the concept of value in the marketing literature. This study examines how companies develop e-customer service capability and support value creation in the context of Internet marketing. Surveys are conducted to obtain data from the perspective of both companies and customers. The main results from the firm's perspective indicate that e-customer service capability is positively associated with value creation particularly through technological capability and customer orientation. The high degree of interaction between customer orientation and transaction efficiency suggests that customer experience (satisfaction) can be further enhanced through the e-customer service capability to achieve customer commitment to a website in terms of trust and loyalty.

Item Type: Article
Uncontrolled Keywords: e-customer service capability; value creation; customer experience
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Essex Business School
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 22 Nov 2012 14:35
Last Modified: 06 Jan 2022 14:36

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