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Exploring a dynamic framework of innovative capability: a theoretical integration of technological and marketing capabilities

Eng, Teck-Yong and Okten, Duygu (2011) 'Exploring a dynamic framework of innovative capability: a theoretical integration of technological and marketing capabilities.' Technology Analysis & Strategic Management, 23 (9). pp. 1001-1013. ISSN 0953-7325

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Abstract

A conceptual framework is presented to address the interaction of innovative capability, marketing capability and technological capability. The proposed framework attempts to examine the role of marketing and technological capabilities in developing innovative capability. While innovation has been linked to market orientation through organisational innovativeness, little is known about learning processes between exploration and exploitation for enhancing innovative capability. This paper suggests four theoretical propositions to: (a) distinguish the difference between tactical and strategic marketing capabilities for enhancing innovative capability; (b) examine technological capability as mediator of marketing capability and innovation capability; (c) explore the processes of exploration and exploitation in enhancing innovative capability; and (d) integrate environmental uncertainty as moderator of innovative capability.

Item Type: Article
Uncontrolled Keywords: technological capabilities; tactical marketing capabilities; strategic marketing capabilities; creativity; exploration-exploitation; innovative capability
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Jim Jamieson
Date Deposited: 22 Nov 2012 14:26
Last Modified: 22 Nov 2012 14:26
URI: http://repository.essex.ac.uk/id/eprint/4304

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