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At is going on? Local and global ideologies about Indian English

Chand, V (2009) 'At is going on? Local and global ideologies about Indian English.' Language in Society, 38 (4). 393 - 419. ISSN 0047-4045


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This article examines local and global language ideologies surrounding a particular phonetic feature in Indian English, the pronunciation of /v/ as [w]. By focusing on how local and global participants both individuals and institutions imagine language variation through disparate framings of neutral and standard, it highlights how processes of globalization and localization are interconnected, dialogic, and symbiotic. Compared are (i) sociolinguistic constructions of Indian cartoon characters, (ii) American accent training institutes, (iii) Indian call center and language improvement books, (iv) American speakers interpretations of merged IE speech, and, (v) IE speakers attitudes about IE, neutral, and standard language. The relative social capital of these populations mediates both how each constructs its respective ideology about language variation, and how these ideologies dialogically interact with each other. (Language variation, language ideologies, dialogic, standard language) © 2009 Copyright Cambridge University Press 2009.

Item Type: Article
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Social Sciences > Language and Linguistics, Department of
Depositing User: Jim Jamieson
Date Deposited: 03 Aug 2011 10:10
Last Modified: 05 Feb 2019 13:15

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