Poulis, Konstantinos and Yamin, Mo (2009) Tourism as a leverage of internationalization for consumer goods firms: A case study approach. In: New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689. Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)00000200...
Poulis, Konstantinos and Yamin, Mo (2009) Tourism as a leverage of internationalization for consumer goods firms: A case study approach. In: New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689. Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)00000200...
Poulis, Konstantinos and Yamin, Mo (2009) Tourism as a leverage of internationalization for consumer goods firms: A case study approach. In: New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689. Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)00000200...
Abstract
Large-scale incoming tourism potentially creates a multinational market within the domestic economy of the recipient countries. More specifically, in a number of countries, there is a large influx of ‘foreign’ consumers, or tourists, from many countries and for a significant part of the year. In countries such as France, Spain, Austria, or Greece the annual influx of tourists exceeds the population of these countries by very large margins.
| Item Type: | Book Section |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Social Sciences > Essex Business School |
| Depositing User: | Jim Jamieson |
| Date Deposited: | 26 Nov 2012 14:30 |
| Last Modified: | 26 Nov 2012 14:30 |
| URI: | http://repository.essex.ac.uk/id/eprint/4363 |