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Tourism as a leverage of internationalization for consumer goods firms: A case study approach

Poulis, Konstantinos and Yamin, Mo (2009) 'Tourism as a leverage of internationalization for consumer goods firms: A case study approach.' In: Sinkovics, Rudolf R and Ghauri, Pervez N, (eds.) New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689

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Abstract

Large-scale incoming tourism potentially creates a multinational market within the domestic economy of the recipient countries. More specifically, in a number of countries, there is a large influx of ‘foreign’ consumers, or tourists, from many countries and for a significant part of the year. In countries such as France, Spain, Austria, or Greece the annual influx of tourists exceeds the population of these countries by very large margins.

Item Type: Book Section
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Jim Jamieson
Date Deposited: 26 Nov 2012 14:30
Last Modified: 26 Nov 2012 14:30
URI: http://repository.essex.ac.uk/id/eprint/4363

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