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Developing aesthetic labour: the importance of consumption

Pettinger, Lynne (2008) 'Developing aesthetic labour: the importance of consumption.' International Journal of Work Organisation and Emotion, 2 (4). p. 327. ISSN 1740-8938

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This paper addresses the neglect of consumption in studies of aesthetic labour by theorising the gendered material cultures of work and consumption. Firstly, it argues that aesthetic labourers influence the consumption of others by working on the desirability of commodities, what Callon refers to as the 'qualification' of economic value. The paper argues this relies on gendered practices of consumption and work, and that it differs between fields of consumer-facing work. Secondly, it discusses how aesthetic labour relies on the consumption practices of workers, with engagement with consumer culture essential to the successful enactment of work roles.

Item Type: Article
Additional Information: aesthetic labour; embodied work; gender; consumption; consumer culture; service work; material culture; commodification; qualification; markets; work roles
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Sociology, Department of
Depositing User: Jim Jamieson
Date Deposited: 18 Jan 2013 21:22
Last Modified: 18 Jan 2013 21:22

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