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Co-operation and the "new consumerism" in interwar England

Gurney, PJ (2012) 'Co-operation and the "new consumerism" in interwar England.' Business History, 54 (6). pp. 905-924. ISSN 0007-6791

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Economic historians have recently taught us a great deal about the 'new consumerism' in interwar Britain. However, the story has largely been told from the supply side and the Co-operative movement that played a key role in the lives of millions of working-class consumers has tended to be marginalised. This article brings the movement and the consumer centre stage. First, the uneven and vulnerable situation of the Co-op as a business is outlined. The next section briefly sketches economic and political attacks on the movement that made it more difficult to respond effectively to the challenges it faced. The major part of the article discusses oral evidence from ordinary co-operative members, which helps illuminate the contradictory pressures faced by consumers in this period.

Item Type: Article
Uncontrolled Keywords: co-operation; consumer; culture; oral history
Subjects: D History General and Old World > DA Great Britain
Divisions: Faculty of Humanities
Faculty of Humanities > History, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 12 Feb 2013 18:22
Last Modified: 15 Jan 2022 00:27

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