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Co-operation and the 'new consumerism' in interwar England

Gurney, PJ (2012) 'Co-operation and the 'new consumerism' in interwar England.' Business History, 54 (6). 905 - 924. ISSN 0007-6791

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Abstract

Economic historians have recently taught us a great deal about the 'new consumerism' in interwar Britain. However, the story has largely been told from the supply side and the Co-operative movement that played a key role in the lives of millions of working-class consumers has tended to be marginalised. This article brings the movement and the consumer centre stage. First, the uneven and vulnerable situation of the Co-op as a business is outlined. The next section briefly sketches economic and political attacks on the movement that made it more difficult to respond effectively to the challenges it faced. The major part of the article discusses oral evidence from ordinary co-operative members, which helps illuminate the contradictory pressures faced by consumers in this period. © 2012 Copyright Taylor and Francis Group, LLC.

Item Type: Article
Subjects: D History General and Old World > DA Great Britain
Divisions: Faculty of Humanities > History, Department of
Depositing User: Jim Jamieson
Date Deposited: 12 Feb 2013 18:22
Last Modified: 19 Sep 2017 22:15
URI: http://repository.essex.ac.uk/id/eprint/5585

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