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Hard sell: Advertising, affluence and transatlantic relations, c. 1951-69

Nixon, S (2016) Hard sell: Advertising, affluence and transatlantic relations, c. 1951-69. UNSPECIFIED. ISBN 9780719085376

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Abstract

© Sean Nixon 2013. This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity.

Item Type: Book
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Sociology, Department of
Depositing User: Jim Jamieson
Date Deposited: 01 May 2013 14:21
Last Modified: 04 Feb 2019 23:15
URI: http://repository.essex.ac.uk/id/eprint/6098

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