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The influence of intra-national cultural heterogeneity on product standardisation and adaptation

Poulis, Konstantinos and Poulis, Efthimios (2013) The influence of intra-national cultural heterogeneity on product standardisation and adaptation. International Marketing Review, 30 (4). pp. 357-383. DOI https://doi.org/10.1108/imr-03-2012-0047



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Full text not available from this repository. http://dx.doi.org/10.1108/IMR-03-2012-0047

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