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Assessing the effect of data collection mode on measurement

Jäckle, A and Roberts, C and Lynn, P (2010) 'Assessing the effect of data collection mode on measurement.' International Statistical Review, 78 (1). 3 - 20. ISSN 0306-7734

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This paper discusses the challenges in assessing the effects of mixed modes on measurement. We briefly review theories about why different modes of data collection can lead to differences in survey responses and statistical methods typically used to assess mode effects. We then discuss the challenges, including which mode effects are identified, how to test for mode effects, and whether these would affect substantive conclusions. The issues raised are illustrated with examples from the European Social Survey, which is conducting a programme of experimental research to inform decisions about whether to use mixed modes of data collection. The paper concludes with general implications for mixed modes research. © 2010 The Authors. Journal compilation © 2010 International Statistical Institute.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Jim Jamieson
Date Deposited: 19 Jul 2013 09:23
Last Modified: 05 Feb 2019 11:15

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