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When does valence matter? Heightened valence effects for governing parties during election campaigns

Abney, Ronni and Adams, James and Clark, Michael and Easton, Malcolm and Ezrow, Lawrence and Kosmidis, Spyros and Neundorf, Anja (2013) 'When does valence matter? Heightened valence effects for governing parties during election campaigns.' Party Politics, 19 (1). pp. 61-82. ISSN 1354-0688

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<jats:p> Empirical election studies conclude that party elites' images with respect to competence, integrity and party unity – attributes that we label character-based valence – affect their electoral support (Stone and Simas, 2010). We compile observations of media reports pertaining to governing party elites' character-based valence attributes, and we relate the content of these reports to mass support for the governing parties. We present pooled, time-series, analyses of party support and valence-related media reports in six European polities which suggest that these reports exert powerful electoral effects during election campaigns but little effect during off-election periods. This finding, which we label the Election Period Valence Effect, is consistent with previous work concluding that citizens are also more attentive to policy-based considerations and to national economic conditions around the time of elections. These findings have implications for political representation and for understanding election outcomes. </jats:p>

Item Type: Article
Uncontrolled Keywords: elections; political parties; representation; valence
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Government, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 22 Sep 2013 11:50
Last Modified: 15 Jan 2022 00:19

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