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When does valence matter? Heightened valence effects for governing parties during election campaigns

Abney, R and Adams, J and Clark, M and Easton, M and Ezrow, L and Kosmidis, S and Neundorf, A (2013) 'When does valence matter? Heightened valence effects for governing parties during election campaigns.' Party Politics, 19 (1). 61 - 82. ISSN 1354-0688

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Abstract

Empirical election studies conclude that party elites' images with respect to competence, integrity and party unity - attributes that we label character-based valence - affect their electoral support (Stone and Simas, 2010). We compile observations of media reports pertaining to governing party elites' character-based valence attributes, and we relate the content of these reports to mass support for the governing parties. We present pooled, time-series, analyses of party support and valence-related media reports in six European polities which suggest that these reports exert powerful electoral effects during election campaigns but little effect during off-election periods. This finding, which we label the Election Period Valence Effect, is consistent with previous work concluding that citizens are also more attentive to policy-based considerations and to national economic conditions around the time of elections. These findings have implications for political representation and for understanding election outcomes. © The Author(s) 2011.

Item Type: Article
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social Sciences > Government, Department of
Depositing User: Jim Jamieson
Date Deposited: 22 Sep 2013 11:50
Last Modified: 05 Feb 2019 17:15
URI: http://repository.essex.ac.uk/id/eprint/7545

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