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Items where Author is "Araujo, Luis"

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Article

Jacobi, Erik and Freund, James and Araujo, Luis (2015) 'Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets.' Journal of Marketing Management, 31 (1-2). pp. 37-61. ISSN 0267-257X

Jacobi, Erik S and Freund, James and Araujo, Luis (2015) '‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets.' Journal of Marketing Management, 31 (1-2). pp. 37-61. ISSN 0267-257X

This list was generated on Fri Jul 21 01:27:10 2017 BST.