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Items where Author is "Banerjee, Madhumita"

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Article

Shukla, Paurav and Banerjee, Madhumita and Singh, Jaywant (2016) 'Customer commitment to luxury brands: Antecedents and consequences.' Journal of Business Research, 69 (1). pp. 323-331. ISSN 0148-2963

Shukla, Paurav and Singh, Jaywant and Banerjee, Madhumita (2015) 'They are not all same: variations in Asian consumers’ value perceptions of luxury brands.' Marketing Letters, 26 (3). pp. 265-278. ISSN 0923-0645

Shukla, Paurav and Banerjee, Madhumita (2013) 'The direct and interactive effects of store-level promotions on impulse purchase: Moderating impact of category familiarity and normative influences.' Journal of Consumer Behaviour, 13 (4). n/a-n/a. ISSN 1472-0817

This list was generated on Fri May 20 08:30:42 2022 BST.