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Items where Author is "Ozdemir, Sena"

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Sena, Vania and Ozdemir, Sena (2019) 'Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?' Industrial Marketing Management. ISSN 0019-8501

Ozdemir, Sena and Trott, Paul (2009) 'Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters.' Journal of Financial Services Marketing, 13 (4). 284 - 299. ISSN 1363-0539

This list was generated on Tue Aug 11 06:24:11 2020 BST.