Expand icon Search icon File icon file Download

Items where Author is "Santos, Fernando Pinto"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 1.

Santos, Fernando Pinto and Burghausen, Mario and Balmer, John MT (2016) Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management, 23 (1). pp. 67-88. DOI https://doi.org/10.1057/bm.2015.48

This list was generated on Thu Mar 28 13:32:02 2024 GMT.